UNIT 2 MAKING MONEY

ADVERTISING

ADVERTISING and marketing have been around a long time. From the days of medicine men driving cross-country in a covered wagon to Mad Men of the 1960s and today’s generation of data-driven and web marketing tactics much has changed. But the basis and strategies haven’t changed as much as we think. For a quick look, check out these videos :

COULD YOU POST IN YOUR BLOG SOME REALLY CATCHY PHRASES , TAGLINES OR SLOGANS? i'M SURE YOU KNOW THIS ONE:"JUST DO IT" (1988)

ENJOY!

Professional Services Fund Raising Auctions

This is a unique kind of Fund Raising Auction because instead of selling products, we sell “People“. Or at least we sell the “Services of People“. In today’s economy, money is tight for many individuals and sales are down for many businesses. But that doesn’t mean that they have to stop giving. Rather, nearly everyone has some type of skill, or provides some type of service, that can be sold to benefit your group or cause…and which costs them absolutely nothing except a little of their time. You simply need to become more creative in attracting sellable services for your Fund Raising Auction.

And many times a professional service can sell better than a physical product. For example:

• A dentist can offer a teeth cleaning.
• A golf instructor can offer private golf lessons.
• A teacher can offer tutoring lessons.
• A musician can offer guitar, piano, singing, or other musical lessons.
• A limo owner can offer a night on the town.
• A web designer can offer a simple template web site.
• An artist can offer an individual or family portrait.
• A cleaning service can offer a home or office cleaning.
• A house painter can paint a room.
• An airplane owner can provide a birds-eye view of the local community.

If someone doesn’t have a specific professional skill…they can still donate to the cause. For example:

• Weed a garden.
• Take out the trash.
• Run Errands.
• Watch and bathe pets.
• Babysit for a child. And sit for an aged parent.

HAVE A LOOK ON THE INTERNET AND FIND SOME INFORMATION ABOUT POSSIBLE FUNDRAISING AUCTIONS IN YOUR TOWN , SALAMANCA, MADRID, ETC..AND POST IT IN YOUR BLOG. ENJOY!